Studio project · Horology / Luxury Retail
Kaldera Reykjavík
A dial pressed from volcanic stone means no two watches match. The site had to prove that — so the atelier sequence runs 240 frames of the movement being assembled, scrubbed by scroll.
- 240Frames in the atelier scrub
- 4Chapters, each with its own evidence
- 8References with real availability states
Overview
The brief
An invented Icelandic dive-watch maison, built as four chapters rather than a page: the case, the layers, the calibre, and the collection. Watch buyers read specifications the way other people read novels, so the structure gives each claim its own chapter and its own evidence instead of compressing them into a feature grid.
The work
02The caseChapter two. Twelve titanium screws, a two-part case cut from one billet and 300 metres of water resistance, each figure given its own line under the copy. 
03The calibreThe 240-frame atelier scrub, driven by scroll with a frame counter and timecode, while the component, vibration, reserve and deviation figures count up alongside it. 
04The collectionEight references with their own product codes and euro prices, each carrying a real availability state — Available, Reserved, Last one or Made to order.
How it was built
The detail
Chapter four is a 240-frame scrub of the Calibre K-01 being assembled, driven by scroll position with a frame counter and timecode beside it, preloaded behind a progress preloader that can be skipped. Chapter three explodes the watch into four labelled strata — sapphire, ceramic bezel, basalt dial, skeleton rotor — which separate as the section is entered. The collection carries eight references with their own codes, euro prices and real availability states, including Reserved, Last one and Made to order, rather than showing everything as in stock. The emblem and lockup are rendered 3D pieces shipped as transparent WebP at three densities.