Campaigns that capture, nurture and hand over leads

Who uses it

• Marketing manager

  Plans campaigns, builds audiences from behavior and profile data, and reads which channels and offers bring in leads that convert.

• Content editor

  Publishes landing pages, forms and email templates from approved blocks, and runs A/B tests without asking a developer for changes.

• Prospect

  Downloads a guide, books a demo or joins a list, then receives messages that match their interests and can unsubscribe easily.

• Sales team

  Receives scored leads with pages visited, emails opened and forms submitted, so the first conversation starts with context.

It can also include

• Landing pages & forms
• Email & SMS nurture
• Audience segmentation
• Lead scoring
• Campaign attribution
• A/B testing
• Marketing dashboards

1. 01

   Visitor arrives

   An ad, post or email brings someone to a landing page, and the campaign source is recorded with their visit.

2. 02

   Lead captured

   A form or booking creates or updates a contact, records consent and adds them to the right audience automatically.

3. 03

   Nurture begins

   A sequence of emails or texts follows, branching on what the person opens, clicks, downloads or visits next.

4. 04

   Score and qualify

   Activity and profile data build a lead score, and contacts crossing your threshold are flagged as ready for sales.

5. 05

   Handed to sales

   The lead moves into the CRM with its full history, and campaign reports show which sources produced it.

Typically connects to

• Ad platforms
• Web analytics
• CRM
• Email and SMS delivery services
• Webinar and event tools
• Ecommerce platforms
• Social media channels

1. Phase 1

   Launch

   Landing pages and forms on your brand templates, one contact database with consent tracking, a welcome sequence by email, source tracking for every lead, and a simple dashboard of sign-ups by campaign.

2. Phase 2

   Expand

   Branching nurture sequences by email and text, audience segments built from behavior, lead scoring, A/B tests on pages and messages, and a two-way connection to your CRM for sales handover.

3. Phase 3

   Scale

   Multi-touch attribution across channels, AI-assisted copy and send times, personalized website content for known visitors, and separate brands, regions or business units running campaigns from one shared system.

1. 01How is this different from a CRM?

   A CRM manages the sales stage — deals, owners and follow-ups. Marketing automation works earlier: attracting and capturing leads, nurturing them with relevant messages and deciding when they are ready for a salesperson. The two share contact records, and many businesses run both; we can build them together or connect this system to the CRM you already use.

2. 02Will our emails follow consent and anti-spam rules?

   The system records how and when each contact gave consent, honors unsubscribes promptly and includes the sender details these rules generally require. Which rules apply depends on where your contacts are and what you send, so we build to the consent and messaging requirements you confirm with your advisers, and text messaging follows your provider’s registration process.

3. 03Can we see which campaigns actually produce customers?

   Yes, when the system can follow a contact from first visit through to a closed deal or purchase. Source data is captured at sign-up, later touchpoints are added to the record, and once your CRM or store reports the outcome, dashboards attribute leads and sales by campaign, channel and offer, using the attribution model you choose.

4. 04What drives the cost of a marketing automation build?

   The main factors are the number of page templates and sequences, how complex your segmentation and scoring rules are, which ad, analytics and sales tools need connecting, and whether AI features are included. After a strategy call we scope the work and send a fixed written quote, so the cost is agreed before anything is built.

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