AI, Data & Emerging Technology · AR development
Augmented reality that overlays useful information
We build augmented reality experiences that place 3D products in a room, guide technicians step by step, or bring printed materials to life, running on iPhone, Android, the web and headsets like Apple Vision Pro.
- Product visualization
- WebAR without downloads
- Guided work instructions
Overview
Getting augmented reality to work in the real world
Augmented reality anchors digital content to physical surroundings: a sofa on a living room floor, an arrow over the valve to open, a label floating beside a machine part. To do that, the device has to understand surfaces, images or objects in real time, and that tracking is where most AR projects succeed or struggle. Get it wrong and content drifts or floats.
The first choice is delivery. WebAR opens from a link or QR code with no install and suits marketing and quick product views, but has less tracking precision and fewer features. Native apps built with ARKit and ARCore offer persistent anchors, object tracking and better rendering. Headsets free the hands for work instructions but add hardware to manage. Some projects use more than one.
Good AR holds steady under real lighting, loads quickly over mobile networks and makes its value obvious within seconds. It also respects the user: clear prompts for scanning the space, honest feedback when tracking is lost, and content that sits still instead of drifting while someone is trying to read it carefully.
Who it’s for
Built for teams like yours
- 01
Ecommerce and furniture brands
Retailers selling items where size, color and fit in a space matter, who want shoppers to preview products at true scale in their home before purchasing.
- 02
Field service and manufacturing
Teams that install, maintain or assemble equipment and want step-by-step guidance overlaid on the actual machine rather than in a paper manual or PDF. Content updates as procedures change.
- 03
Marketing and packaging teams
Brands looking to turn packaging, print or in-store displays into an interactive moment that customers can open instantly from a phone camera. Experiences open from a QR code in seconds.
Why it matters
Information placed where it matters
AR works best when it removes a gap between information and the physical world: seeing whether a sofa fits before buying, following repair steps overlaid on the machine, or checking a layout on the actual site. The value comes from accurate tracking and believable scale, not from novelty, so we plan each experience around the real task.
We choose between app-based, browser-based and headset AR depending on how your audience will reach it, how often they will use it and which device features the task truly needs.
Every engagement includes
- Experience conceptthe scenario, user flow and success measure agreed before building.
- Platform choicenative app, WebAR or headset, chosen for reach and required features.
- 3D asset pipelinemodels created or optimized from CAD, photos or existing files.
- Developmenttracking, interactions and interface built and tuned on real devices.
- Device testingchecks across lighting conditions, surfaces and supported phones.
- Handoversource project, assets and store or hosting accounts transferred to you.
Features
AR capabilities
- 01
Product visualization
True-to-scale 3D models placed in a customer’s space, with materials and variants they can switch.
- 02
WebAR without downloads
Browser-based experiences launched from a link or QR code, ideal for campaigns and packaging.
- 03
Guided work instructions
Step-by-step overlays that anchor to equipment so technicians see exactly where to act.
- 04
Image and object tracking
Experiences triggered by printed materials, product packaging or physical locations using recognized image and object targets.
- 05
Native ARKit and ARCore
Plane detection, occlusion and lighting estimation for realistic placement on iOS and Android.
- 06
Optimized 3D assets
Models prepared in USDZ and glTF with sensible polygon counts so scenes load quickly.
In practice
Ways AR is put to work
See it in your room
From a product page, shoppers tap once to place a true-scale 3D model on their floor or wall, walk around it and switch finishes before adding it to the cart.
Overlay work instructions
Technicians point a tablet or headset at equipment and see numbered steps, highlighted parts and torque values anchored to the exact components they are working on. Steps can be confirmed by tapping or by voice.
Packaging that comes alive
Scanning a box, label or poster launches an animation, product demo or how-to guide anchored to the printed surface, with no app download needed. Content can change by campaign without reprinting the packaging itself.
Wayfinding inside large sites
Visitors at a campus, hospital or venue follow directional arrows and points of interest overlaid on their camera view, guiding them to the right room or booth. Routes can be updated as layouts change.
Process
How we work
- 1
Delivery choice
We compare WebAR, native app and headset delivery against your audience, tracking needs and distribution, and recommend the option that fits the experience best. Distribution and update needs weigh heavily in that choice.
- 2
Tracking tests
Early builds test plane detection, image targets or object tracking in your real lighting and settings, since tracking reliability decides what the experience can promise. Weak tracking cases are designed around or flagged early.
- 3
Model optimization
CAD files and photos are converted into lightweight 3D models with accurate scale and materials, compressed to load quickly over cellular connections. Scale and color are checked against the physical product before sign-off.
- 4
Experience build
Placement, gestures, interface and any data links, such as product catalogs or service manuals, are developed and installed on test devices for your team to try. Each build is tested on older and newer phones.
- 5
Launch and assets
We publish to app stores or web hosting, generate QR codes and embed snippets, and set up analytics so you can see opens, placements and engagement. We stay on hand through the first weeks after launch.
Deliverables
What you receive
- Delivery and device recommendation
- Tracking test results in real settings
- Optimized 3D models in glTF and USDZ
- Finished WebAR or native AR build
- QR codes and website embed code
- Engagement analytics setup
- Source project and asset library
Tools & methods
AR frameworks
- ARKit
- ARCore
- RealityKit
- Unity AR Foundation
- 8th Wall
- model-viewer
3D preparation
- Blender
- Autodesk 3ds Max
- Substance 3D
- glTF
- USDZ
Web & app
- Three.js
- WebXR
- Swift
- Kotlin
- Firebase
FAQ
Frequently asked questions
Anything else about AR development? Ask us directly.
Not necessarily. WebAR runs in the phone’s browser from a link or QR code, which is best for marketing and quick product previews. Native apps offer better tracking, persistence and device features, which matter for training or field tools. We recommend based on your audience and use.
Let’s work together
Have a project in mind?
Book a strategy call and we’ll show you exactly how to turn your goals into a system that generates consistent results.