Spatial experiences that work across every device

Extended reality covers the full range from phone-based AR to mixed reality headsets that blend passthrough video with virtual objects, to fully immersive VR. An XR experience is planned around the audience and the setting first, then designed so the same core content can be reached through more than one of these doors. That keeps reach wide without lowering the best version.

The central trade-off is shared content against device-specific polish. Building once and deploying everywhere saves effort, but each device has different input, field of view and performance. We usually share 3D assets, data and logic across platforms while tailoring interaction and layout per device. For events and installations, throughput, reset time and staffing also shape the design. Those operational limits drive many design choices.

A good XR experience works in the venue’s actual conditions, can be run by staff, and degrades gracefully on lesser devices. It also has a fallback for every failure point, whether a headset battery, the venue network or a confused visitor, so the experience keeps running when something inevitably goes wrong.

Audiences arrive with different devices: a headset at a trade show booth, a phone at home, a laptop in the office. XR design plans for all of them, sharing the same 3D content and logic while adapting interactions to each. That avoids building three separate projects and keeps the experience consistent wherever people meet it.

We also design the physical side, including space, staffing and throughput, because an installation with an hour-long queue fails no matter how good it looks once visitors finally get inside the headset.