Design & Brand Experience · Prototyping
Try the product before you pay to build it
We build interactive prototypes — from clickable Figma flows to coded proofs of concept — so you can test an idea with users, demo it to investors and settle open questions before committing to full development.
- Clickable Figma flows
- High-fidelity interaction
- Coded proof of concept
Overview
Matching prototype fidelity to the question
Every prototype should answer a specific question. Will users understand this navigation? Does the checkout feel trustworthy? Can this hardware integration respond quickly enough? Will an investor grasp the product in two minutes? Once the question is clear, the right fidelity follows. A paper prototype can test concept comprehension; a polished Figma prototype can test visual trust; a coded slice can test technical feasibility.
The main trade-off is speed against realism. Low-fidelity prototypes are quick and invite candid feedback but cannot test detailed interactions. High-fidelity prototypes feel real but take longer and can make people hesitant to criticize. Coded prototypes test real data and performance but cost the most. We recommend the least expensive option that will produce a decision you trust. Matching fidelity to the question keeps cost proportionate.
Good prototypes are deliberately narrow. They cover one or two key paths in depth, use realistic data, and fake everything else convincingly. Trying to prototype the whole product slows learning and blurs the question. We clearly mark which parts are simulated, so nobody mistakes a convincing prototype for finished software. That honesty matters most in investor and sales demos, where expectations are set quickly and then remembered.
Who it’s for
Built for teams like yours
- 01
Founders seeking validation
Founders who want to test an idea with potential customers or show investors something tangible before raising money or committing to a full development budget.
- 02
Teams facing risky features
Product teams planning a feature with uncertain usability or technical feasibility, who want to reduce risk before it enters a sprint and consumes engineering time.
- 03
Sales and partnership leads
Business development teams that need a convincing demo for prospective clients or partners, showing how a product or integration will work before it actually exists.
Why it matters
Learn while change is still cheap
A prototype turns a description into something people can hold and use. That changes the conversation: users react to real interactions instead of imagining them, investors see the product rather than a slide, and your team uncovers gaps in logic before they become bugs. It is the fastest way to learn whether an idea works.
We match fidelity to the question you need answered, so you spend only what it takes to get a confident decision. Sometimes that is a few linked screens tested in a week; sometimes it is a coded slice proving a tricky integration really works.
Every engagement includes
- Goal settingwe agree what the prototype must prove and who will use it, then pick the right fidelity.
- Flow designthe screens and paths needed for the scenarios, and nothing that does not serve them.
- Prototype buildclickable Figma or coded prototype, with sample data and the key interactions working.
- Test supportscenarios and scripts for user sessions, or a guided walkthrough for stakeholder demos.
- Findings & next stepswhat the prototype confirmed, what it challenged and what to change before building.
- Reusable assetsdesign files and any prototype code handed over for the production build to reuse.
Features
Prototypes matched to the question
- 01
Clickable Figma flows
Linked screens with realistic transitions for testing navigation, comprehension and the overall flow of a product.
- 02
High-fidelity interaction
Micro-interactions, form behavior and animation detail added where the feel of the product matters.
- 03
Coded proof of concept
A working slice in React, React Native or similar to test feasibility, performance or a tricky integration.
- 04
Realistic sample data
Believable names, numbers and content so testers react to the product, not to obvious placeholders.
- 05
Usability test ready
Prototypes structured around task scenarios, so sessions with users produce clear, comparable results.
- 06
Investor and sales demos
A polished path through the key story, reliable enough to present live without surprises.
In practice
Ways teams use prototypes
Usability testing a new flow
We build a clickable prototype of the flow with realistic content, then run task-based sessions where users attempt goals unaided. Observing where they stall shows what to fix before development begins.
Investor and board demos
A prototype shows the product working rather than describing it. We build a guided demo path with polished screens, sample data and smooth transitions, designed to run reliably in a live meeting.
Technical feasibility spikes
When an integration, data volume or device interaction is uncertain, we build a small coded proof using real APIs or hardware to confirm it works before the full feature is designed.
Comparing design alternatives
When the team is split between approaches, we prototype two versions and test both with users. Seeing behavior side by side usually settles the debate faster than another round of internal discussion.
Process
How we work
- 1
Define the question
We agree what the prototype must prove, who will use it and what result would change your decision. This sets the scope, fidelity and success criteria before any screens are made.
- 2
Map the path
We outline the exact scenario the prototype will support, step by step, including the data shown, so we build only the screens and interactions needed for that path. Unneeded screens are deliberately left out.
- 3
Build
We create the prototype in Figma, ProtoPie or code depending on fidelity, adding realistic sample data, transitions and conditional logic where needed to make interactions believable. We test it ourselves on target devices before anyone else sees it.
- 4
Test or demo
We run usability sessions or support your demo, recording what happens. For tests, we use scenarios rather than instructions, so participants act naturally instead of following our steps. Observers from your team are welcome.
- 5
Decide
We summarize what the prototype confirmed, what it disproved and what remains uncertain, then recommend whether to proceed, revise and retest, or change direction entirely. The recommendation is backed by observed evidence and recorded clips your team can review independently.
Deliverables
What you receive
- Prototype brief with question and success criteria
- Scenario map of the prototyped path
- Interactive prototype with shareable link
- Realistic sample data set
- Test scripts and session recordings
- Findings summary with a clear recommendation
- Source files and any prototype code repository
Tools & methods
Design prototypes
- Figma
- ProtoPie
- Framer
- Principle
Coded prototypes
- React
- Next.js
- SwiftUI
- Node.js
- Supabase
Methods
- Paper prototyping
- Wizard of Oz testing
- A/B concept tests
- Moderated usability tests
FAQ
Frequently asked questions
Anything else about Prototyping? Ask us directly.
A prototype simulates the product to answer questions; it is not meant for real customers or real data. An MVP is a working, released product with the smallest useful feature set, used by real customers. Many teams prototype first to settle the design, then build the MVP with far fewer surprises.
Let’s work together
Have a project in mind?
Book a strategy call and we’ll show you exactly how to turn your goals into a system that generates consistent results.