Digital Growth & Marketing · Technical SEO
Make your site easy for search engines to read
We fix the technical foundations of search — crawling, indexing, rendering, site speed, structured data and site architecture — working directly in your code, CMS and server configuration rather than handing over a list of problems.
- Crawl budget and access
- Indexing and canonicals
- JavaScript rendering
Overview
What technical SEO covers
Technical SEO deals with how search engines discover, render, understand and index your pages. Before content quality or links can matter, crawlers need to reach a page, process its code, decide which version is canonical and store it in the index. Problems at any of these steps can quietly keep good pages out of search results, and they often go unnoticed because the site looks fine to visitors.
The decisions are often engineering decisions. Should JavaScript-heavy pages be server-rendered or pre-rendered? How should faceted navigation and URL parameters be handled on a large catalog? Which redirects are needed for a migration, and in what order? Fixes compete with product work for developer time, so we rank issues by likely search impact and effort, and write tickets developers can act on.
Good technical SEO is mostly prevention. Clean templates, sensible URL rules, accurate sitemaps, fast pages and structured data that matches visible content mean fewer emergencies later. Monitoring catches regressions after each release, and documentation means your team knows why things were set up the way they were, so the same mistakes are not reintroduced during the next redesign.
Who it’s for
Built for teams like yours
- 01
Large and complex sites
Ecommerce catalogs, marketplaces, publishers and directories with thousands of URLs, where crawl efficiency, duplicate content and parameter handling directly affect which pages search engines index.
- 02
JavaScript framework sites
Sites built on React, Next.js, Vue or similar frameworks, where rendering choices, client-side routing and hydration can hide content from crawlers if they are not configured with search in mind.
- 03
Teams planning a migration
Businesses changing domain, platform, URL structure or design, who want redirects, metadata and internal links planned and tested so the move does not erase years of accumulated search visibility.
Why it matters
Content cannot rank if it cannot be found
Great pages still struggle if search engines cannot crawl them efficiently, render their JavaScript, understand duplicates or load them quickly on a phone. Technical SEO removes those barriers. It is engineering work as much as marketing work, which is why our audits are carried out by people who can also open the codebase and make the fix.
We prioritize issues by real impact on how your important pages are discovered and served, not by the length of an automated report. Each fix is documented and checked after release, so you know exactly what changed and why it mattered.
Every engagement includes
- Technical auditcrawl, log-file and Search Console analysis with every issue ranked by impact and effort.
- Fix plana prioritized backlog with clear tickets your developers or ours can act on.
- Implementationchanges made in your CMS, templates, server or build pipeline by our developers.
- Validationre-crawls, rich result tests and Search Console checks confirming each fix took effect.
- Monitoring setupalerts for indexing drops, broken pages and performance regressions after release.
- Documentationa record of every change and the reasoning, so future developers do not undo it.
Features
Technical areas we fix
- 01
Crawl budget and access
Robots rules, internal links, faceted URLs and redirect chains cleaned up so crawlers reach important pages.
- 02
Indexing and canonicals
Duplicate, thin and parameter pages handled with canonicals, noindex and sitemaps that reflect your real priorities.
- 03
JavaScript rendering
React, Vue and other client-rendered sites checked for content search engines miss, fixed with SSR or prerendering.
- 04
Core Web Vitals
Loading, interactivity and layout stability improved through image, script, font and server-side optimizations.
- 05
Structured data markup
Schema.org JSON-LD for organizations, products, articles, FAQs and local business details, validated before release.
- 06
Migration safeguarding
Redirect maps, staging checks and post-launch monitoring when you redesign, replatform or change domains.
In practice
Problems we are asked to solve
Pages crawled but not indexed
When Search Console shows many pages discovered or crawled but not indexed, we investigate duplication, thin templates, internal linking and canonical signals to find why Google is choosing to leave them out.
Replatforming without losing visibility
When moving to Shopify, WordPress, Webflow or a custom stack, we map every old URL to its new home, test redirects on staging and monitor indexing closely during the weeks after launch.
Improving Core Web Vitals
For slow templates, we profile Largest Contentful Paint, Interaction to Next Paint and layout shift, identify the scripts, images and fonts responsible, and work with developers on specific, prioritized fixes.
Adding structured data at scale
We design schema markup for products, articles, local business details, FAQs and breadcrumbs, implement it in templates rather than page by page, and validate it against Google’s rich result requirements.
Process
How we work
- 1
Crawl and diagnose
We crawl the site as a search engine would, compare results with Search Console coverage, server logs where available and sitemaps, and identify issues across crawling, rendering, indexing and page speed.
- 2
Prioritized fix plan
Issues are ranked by likely search impact and development effort, and each one becomes a clear ticket with the problem, affected URLs, recommended fix and how we will confirm it worked.
- 3
Implementation support
Our developers implement fixes directly, or we work with your engineers through pull request reviews, staging checks and answers to questions as they build, depending on how your team prefers to work.
- 4
Validation
After each release we recrawl affected sections, test rendering with Google’s URL Inspection tool, check structured data and redirects, and confirm that fixes behave correctly in production, not only on staging.
- 5
Ongoing monitoring
We set up scheduled crawls, Search Console alerts and Core Web Vitals tracking, so regressions from new releases are caught early, and we document every change for your team’s future reference.
Deliverables
What you receive
- Full technical crawl and indexing audit
- Prioritized issue list with developer tickets
- Redirect map for migrations
- Structured data templates and validation
- Core Web Vitals diagnosis and fixes
- Post-release validation reports
- Technical SEO documentation for your team
Tools & methods
Crawling & logs
- Screaming Frog
- Sitebulb
- Server log analysis
- XML sitemaps
- robots.txt testing
Performance & rendering
- PageSpeed Insights
- Chrome DevTools
- Lighthouse
- CrUX data
- URL Inspection tool
Platforms & markup
- Next.js
- Shopify
- WordPress
- Schema.org JSON-LD
- Google Rich Results Test
FAQ
Frequently asked questions
Anything else about Technical SEO? Ask us directly.
Our SEO service covers the full picture: research, content, on-page work, links and technical health. Technical SEO is the specialist slice focused on how the site is built and served: crawling, indexing, rendering, speed, structured data and migrations. Choose it on its own when content is solid but the site’s foundations are holding it back.
Let’s work together
Have a project in mind?
Book a strategy call and we’ll show you exactly how to turn your goals into a system that generates consistent results.