Digital Growth & Marketing · Influencer Marketing Influencer partnerships that build real trust
We find creators whose audiences match your customers, manage the partnership from brief to posting, and track results, so your brand earns credibility through voices people already trust.
- Creator discovery
- Careful vetting
- Clear briefs
Overview
How creator partnerships work in practice
Influencer marketing borrows the trust a creator has built with their audience and asks them to introduce your brand in their own voice. It works when the fit is genuine: the creator already talks about related topics, their followers resemble your buyers, and the content feels like something they would have made anyway. It fails when brands pick creators by follower count alone and script every word.
Buyers face several choices. A handful of larger creators gives reach and visibility, while many smaller creators often bring closer communities and more content to test. Payment can be a flat fee, product, affiliate commission or a mix. Usage rights decide whether you can run the content as ads later. Each choice changes the brief, the contract and how results should be judged.
Every paid or gifted partnership must be disclosed clearly. We follow the FTC’s Endorsement Guides, which call for plain disclosures such as “#ad” or “Paid partnership” placed where viewers will see them, not buried among hashtags. Creators also use the platform’s branded content tools, and we review posts before they go live so disclosure, claims and messaging are correct.
Who it’s for
Built for teams like yours
- 01
Consumer brands seeking credibility
Beauty, wellness, food, home and lifestyle brands whose customers trust recommendations from people they follow more than they trust traditional advertising from the brand itself.
- 02
Brands launching new products
Companies introducing a product or entering a new market that need real people demonstrating it, answering questions in comments and generating early reviews and social proof around launch.
- 03
Advertisers needing authentic creative
Teams running Meta or TikTok ads who need a steady supply of creator-made video to test as ads, licensed properly with clear usage rights and whitelisting permissions agreed upfront.
Why it matters
Borrowed trust, earned properly
People trust recommendations from creators they follow. We match your brand with creators whose audience fits your customers, so the partnership feels genuine to everyone involved.
Follower counts are not the goal. We vet for real engagement and track each partnership against clicks, codes and sales.
Every engagement includes
- Campaign strategygoals, audience and the right type of creator.
- Creator shortlistvetted creators presented for your approval.
- Outreach & agreementsterms, deliverables and usage rights agreed in writing.
- Content reviewcreator posts checked before they go live.
- Amplification optionsboosting top creator content through paid ads.
- Reportingreach, engagement and conversions from every partnership.
Features
Built to perform
- 01
Creator discovery
Finding creators whose audience, values and style genuinely fit your brand.
- 02
Careful vetting
Checking engagement quality, audience fit and past content before any outreach.
- 03
Clear briefs
Creative direction that gives creators guidance without making content feel scripted.
- 04
Partnership management
Outreach, terms, timelines and approvals handled from start to finish.
- 05
Disclosure compliance
Every sponsored post properly disclosed in line with FTC endorsement guidelines.
- 06
Tracked results
Links, codes and reporting that show what each creator actually delivers.
In practice
Ways brands use creators
Building an always-on creator roster
Rather than one-off posts, we recruit a small group of creators who work with you over several months, so their audiences see repeated, natural mentions and you build lasting relationships with the people involved.
Seeding product to niche creators
We send product to carefully selected smaller creators with no obligation to post, track who shares it and how audiences respond, and follow up with paid partnerships where the fit proves genuine.
Sourcing content for paid ads
We brief creators specifically to produce ad-ready video, license the footage with clear usage terms, and hand it to your paid team or ours to run as Spark Ads or partnership ads.
Supporting an event or launch
For launches, openings and events, we coordinate creators to attend, preview or review in a defined window, with posting schedules, talking points and disclosure requirements all agreed in writing well beforehand.
Process
How we work
- 1
Goals and fit
We define what the campaign should achieve, which audiences matter, which platforms suit the product and what kind of creator voice fits your brand, before anyone starts searching for names.
- 2
Discovery and vetting
We search for creators, then review their past content, audience location and demographics, engagement patterns, previous brand deals and comment quality, flagging any warning signs, fake engagement or values conflicts.
- 3
Brief and agreement
Each creator receives a clear brief with key messages, claims to avoid, disclosure requirements and deadlines, plus a written agreement covering deliverables, payment terms, usage rights and any exclusivity period.
- 4
Review and publish
We review drafts for accuracy, brand fit and proper FTC disclosure before they go live, keep feedback light enough to protect the creator’s own voice, and track every publishing date.
- 5
Track and report
We collect reach, engagement, link clicks and discount code or affiliate data for every post, compare creators against each other and recommend which creators to keep working with next time.
Deliverables
What you receive
- Campaign brief and creator profile
- Vetted creator shortlist with audience notes
- Creator briefs and talking points
- Written creator agreements and usage terms
- Disclosure checklist and content approvals
- Tracking links and discount codes
- Campaign report with creator comparison
Tools & methods
Discovery
- TikTok Creator Marketplace
- Meta Creator Marketplace
- Modash
- Manual social research
Management & tracking
- Shopify Collabs
- Affiliate tracking links
- Unique discount codes
- UTM tagging
- GA4
Compliance & usage
- FTC Endorsement Guides
- Branded content tools
- Usage rights agreements
- Partnership ads
FAQ
Frequently asked questions
Anything else about Influencer Marketing? Ask us directly.
It depends on scope: how many creators, which platforms and what kind of content is involved. We agree a clear plan and quote before work starts. Creator fees are agreed with you upfront and are separate from our management.
Let’s work together
Have a project in mind?
Book a strategy call and we’ll show you exactly how to turn your goals into a system that generates consistent results.