How Much Does a Real Estate Website Cost? (2026 Pricing Guide)

A real estate website has two jobs: show listings well and turn browsers into leads you own. The price depends mostly on how you handle listings and how much of the site is built around your own market. Here are typical 2026 ranges for agents, teams and brokerages in the US.

The short answer

Most custom real estate websites with IDX listings cost between $3,000 and $10,000 for an agent or team. Template sites can cost less, while brokerage portals with custom search and agent directories often run $15,000 to $60,000 or more.

Typical 2026 price ranges in the US

• Agent template site: $500–$3,000 — a branded template with an IDX plugin and contact forms.
• Custom agent or team site: $3,000–$10,000 — custom design, IDX search, neighbourhood pages and lead capture.
• Brokerage site: $15,000–$60,000 — agent directory, office pages, custom search and CRM integration.
• Custom property platform: $60,000+ — custom listing data, maps, accounts and portals.

These are typical market ranges for professional agencies and studios in the US; freelancers and offshore teams can be cheaper, and specialist agencies can be more expensive.

Desverso’s pricing: Desverso builds real estate websites from $1,000 for focused sites, with a fixed written quote after a free strategy call. IDX fees are paid to your IDX provider. See our real estate website design page for what is included.

What drives the cost

• IDX or MLS integration — listing feeds come from an IDX provider with its own monthly fee and MLS display rules.
• Neighbourhood and community pages — local pages written for buyers are what help an agent site rank.
• CRM and lead routing — sending leads straight into your CRM with the right tags adds setup time.
• Custom search and maps — map search and saved-search alerts beyond the IDX defaults are custom work.
• Agent directory — brokerages need agent profiles and routing, which adds scope.

Features worth paying for

• Fast property search with saved searches and alerts.
• Neighbourhood pages with schools, lifestyle and market data.
• Lead capture tied to listings, valuations and showings.
• Your reviews, sold properties and credentials.
• RealEstateAgent structured data.
• Mobile-first layouts for buyers browsing on phones.

Ongoing costs to budget for

• IDX feed — typically $30–$100+ per month.
• Hosting and maintenance — roughly $30–$200 per month.
• SEO and content — neighbourhood content and local SEO from a few hundred dollars per month.
• CRM — priced separately by your CRM provider.

How to keep the cost under control

• Choose the IDX provider first; it shapes the design and budget.
• Invest in neighbourhood content, which portals cannot copy.
• Make sure leads land in your CRM, not only your inbox.
• Own the domain so the site moves with you if you change brokerage.

Frequently asked questions

How much does a real estate website cost?

Most custom agent or team websites with IDX cost $3,000–$10,000 in 2026. Template sites can cost $500–$3,000, and brokerage sites often cost $15,000–$60,000.

How much does IDX cost per month?

IDX listing feeds typically cost $30–$100 or more per month, depending on the provider and features.

Do real estate agents need their own website?

A personal site helps agents build a brand, capture leads they own and rank for local searches that portal profiles cannot.

What does Desverso charge for a real estate website?

Desverso builds real estate websites from $1,000 for focused sites, with a fixed written quote after a free strategy call. IDX fees are paid to your IDX provider.

The bottom line

Most custom real estate websites with IDX listings cost between $3,000 and $10,000 for an agent or team. Template sites can cost less, while brokerage portals with custom search and agent directories often run $15,000 to $60,000 or more. The right budget is the one that pays you back, so start with what the project must achieve, then get a fixed, written scope. Related guides: How Much Does a Small Business Website Cost in 2026?, How Much Does a Website Redesign Cost? (2026 Pricing Guide), and how long it takes to build a website or app.

Want a real number for your project? Desverso is a US web, app and software agency based in Bellevue, WA, working with businesses nationwide. Book a free strategy call or call +1 (425) 380-4298.